Success x3: Nowy Styl and Kusch+Co Products Win Red Dot Award Product Design 2026
Scadio, Prox and Smile receive one of the world’s most prestigious design distinctions
Nowy Styl has once again been recognised on the international design stage. In this year’s Red Dot Award: Product Design 2026, three of the company’s products received the prestigious Red Dot distinction. The award-winning products are Smile by Kusch+Co, a Nowy Styl brand, as well as Prox and Scadio by Nowy Styl.
The international jury recognised their outstanding design quality, functionality, and successful combination of aesthetics with real user needs. The awards further confirm that, at Nowy Styl, design is not an end in itself but a tool for creating better spaces for work, meetings and collaboration.
The Red Dot Award is one of the world’s most respected design competitions. The distinction is granted exclusively to products that demonstrate exceptional design quality.
“Each of the awarded products addresses different user needs, yet all of them are united by the same design philosophy – putting people at the centre. These Red Dot Awards confirm that through close collaboration with users, clients and designers, we are able to create solutions that not only look good but, above all, respond to the challenges of today’s workplaces”, says Cezary Janas, Director of Product Management at Nowy Styl.
The Red Dot Award is one of the world’s most respected design competitions. The distinction is granted exclusively to products that demonstrate exceptional design quality.
“Each of the awarded products addresses different user needs, yet all of them are united by the same design philosophy – putting people at the centre. These Red Dot Awards confirm that through close collaboration with users, clients and designers, we are able to create solutions that not only look good but, above all, respond to the challenges of today’s workplaces”, says Cezary Janas, Director of Product Management at Nowy Styl.
Smile – Design That Creates Positive Experiences
Smile is a collection by Kusch+Co, a Nowy Styl brand, designed by Veronika Köpp and Stefan Brodbeck of brodbeck | koepp design. The collection was inspired by a smile – a universal symbol of openness, friendliness and positive emotions.
Its distinctive form and welcoming character make it a perfect fit for offices, educational facilities, hotels and public spaces. Smile combines user comfort with contemporary design, creating environments that encourage interaction and relationship-building.
Its distinctive form and welcoming character make it a perfect fit for offices, educational facilities, hotels and public spaces. Smile combines user comfort with contemporary design, creating environments that encourage interaction and relationship-building.
Prox – Comfort That Adapts to the User
Prox is an office chair designed by Martin Ballendat. It was created for today’s users, who expect both ergonomic support and intuitive operation.
Its lightweight 3D Mesh backrest, adjustable lumbar support and intelligent mechanism allow the chair to naturally follow the user’s movements. As a result, Prox provides outstanding comfort, promotes healthy posture and supports wellbeing even during long hours of work.
Its lightweight 3D Mesh backrest, adjustable lumbar support and intelligent mechanism allow the chair to naturally follow the user’s movements. As a result, Prox provides outstanding comfort, promotes healthy posture and supports wellbeing even during long hours of work.
Scadio – Greater Privacy in the Modern Workplace
Designed by the Danish studio Says Who, Scadio responds to the growing need for privacy and concentration in open-plan office environments.
Its soft, inviting forms and high backrests create spaces that support focused work, informal meetings and moments of relaxation. The collection also enhances acoustic comfort, an increasingly important factor in contemporary workplaces. By combining functionality, aesthetics and high-quality craftsmanship, Scadio earned the recognition of the Red Dot Award 2026 jury.
Its soft, inviting forms and high backrests create spaces that support focused work, informal meetings and moments of relaxation. The collection also enhances acoustic comfort, an increasingly important factor in contemporary workplaces. By combining functionality, aesthetics and high-quality craftsmanship, Scadio earned the recognition of the Red Dot Award 2026 jury.
Design as a Core Element of Nowy Styl’s Strategy
This year’s awards highlight the diversity of design expertise within Nowy Styl. Smile reflects the strength and character of the Kusch+Co brand, while Prox and Scadio demonstrate the innovative capabilities of the Nowy Styl brand.
The three Red Dot Award: Product Design 2026 distinctions confirm that high-quality design, ergonomics and functionality remain key pillars of the company’s development strategy. They also demonstrate that solutions created by Nowy Styl effectively respond to the needs of modern users and the evolving workplace.
The three Red Dot Award: Product Design 2026 distinctions confirm that high-quality design, ergonomics and functionality remain key pillars of the company’s development strategy. They also demonstrate that solutions created by Nowy Styl effectively respond to the needs of modern users and the evolving workplace.
About the Red Dot Award
The Red Dot Award is one of the world’s most prestigious design competitions. Since 1955, it has recognised products that set benchmarks in quality, innovation and design excellence.
Entries are evaluated by an independent jury based on criteria such as functionality, ergonomics, quality of execution, responsible design and the impact of a product on the user experience. Today, winning a Red Dot Award is regarded as one of the most recognised symbols of outstanding design worldwide.
Entries are evaluated by an independent jury based on criteria such as functionality, ergonomics, quality of execution, responsible design and the impact of a product on the user experience. Today, winning a Red Dot Award is regarded as one of the most recognised symbols of outstanding design worldwide.