Opening of a new showroom in Amersfoort
On Thursday, February 5th 2026, we officially opened our showroom in a new location in Amersfoort. In the thoughtfully designed interior a curated selection of ergonomic chairs, furniture, and soft seating from the Nowy Styl and Kusch+Co brands is on display. This brings our company’s total to 29 showrooms across 12 countries.
The official opening gathered many guests—our clients and partners, architects, and designers—who had the opportunity to experience the comfort, ergonomics, and modern style of the showcased solutions firsthand. The evening was an occasion to present products as well as a chance for inspiring conversations, sharing experiences, and networking.
Spaces for every occasion
The space is divided into several functional zones, each reflecting a modern approach to workplace design. The Creative Zone encourages exploration and idea-generation, while the Workspace Area showcases practical desk arrangements that support healthy work habits. A Soft Seating Zone offers a relaxed atmosphere for informal meetings, and elegantly furnished Board Rooms provide a professional setting for more focused discussions.
Showroom – more than a display
Its role as a display space, the showroom also serves as a daily workplace for our teams. It acts as a welcoming environment for meetings with clients and can easily be adapted to host larger gatherings or collaborative sessions, making it a versatile hub for both work and engagement.
We emphasize naturalness
This harmonious blend of design and functionality creates an inspiring environment. The entire concept is built around natural materials, subtle and muted colors, and a calming aesthetic that promotes well-being. Large windows fill the showroom with abundant natural light, highlighting the textures and craftsmanship of the furniture.
SEE MORE PHOTOS FROM THE OPENING EVENT
