NowyStyl_Raport CSR_2020-2021_EN

We regularly engage in dialogue with our key stakeholders. Listening carefully to the needs of our customers and being able to respond to them quickly is fundamental to the development of our business, especially our product portfolio. Parallel to the ongoing communication with stake- We carried out stakeholder mapping using the design thinking methodology. The survey was prepared by an interdisciplinary team who updated the list of our stakeholders and identified their importance to the organisation in a moderated workshop. Then the team Members of the sustainability & CSR team conducted a survey among all stakeholder groups, asking about current and future sustainability needs and expectations. The interviews provided a specific Personae who took part in the survey: holders, in 2021 we conducted qualitative research based on the design thinking methodology as part of the new sustainable development strategy preparation process. Its goal was to identify new needs with respect to sustainable development among our key stakeholders. selected personae for research interviews, both from among the stakeholders who have a strong impact on our company and those who are potentially interested in our business (heavy users, non-users, mainstream), and proposed scenarios for interviews with them. perspective and the transcripts formed the basis for further work on strategic goals and ideas for actions to address the needs raised. GRI 102-43 GRI 102-43 GRI 102-44 1.8 Stakeholders Stakeholder mapping Surveys GRI 102-42 Key stakeholders Main topics and issues raised by stakeholders Key corporate clients (private and public sector) • The need to reduce packaging, greater share of recycled materials and circularity of products. Distributors and individual customers • The need for products with green certificates, a high proportion of recycled materials and environmentally-friendly packaging. • The need for services to help close the material cycle. • Commitment to decarbonisation. Architects and designers • The need for products made from recycled materials. • The need for knowledge and a ready-made narrative about the responsible origin of the products. • Businesses are increasingly open to second-hand furniture. Employees • Needs linked with the implementation of a sustainable development culture in the company • Suggestions of HR programs and pro-social projects. Public administration – legislator • Compliance with environmental and socio-economic regulations. • Changes in legislation related to the implementation of the EU Green Deal and the EU directive on the protection of whistleblowers. Suppliers and subcontractors • Requirements for suppliers and products • Development projects run with suppliers. • Education of customers in responsible consumption is a common challenge. • The need for process improvements and new communication tools. • Training needs. Analysis of the importance of topics based on the interviews > public sector client, > corporate client, > distributors, > architects, > suppliers, > employees, > candidates for employees, > subcontractors, > driver – transport company employee. 21