Rehau_SSA_2021

Sustainability What relevance does sustainable furniture have for the end customer? “When deciding between two products of equal value, the product with the authentic, green story will win more and more often in the future". 2020 Frank A. Reinhardt, Trend analyst for the IMM- exhibiter Koelnmesse Buyer demographics Buyers of sustainably produced furniture are mostly young to middle-aged people with high incomes who place a high value on health. Relevance of sustainability in furniture purchasing for German consumers 27% 73% important Not important Sustainability Quelle: Splendid Research, Möbel und Nachhaltigkeit – Monitor 2016, N=1.021 Consumer willingness to pay for a coffee table by type of production 60,64 € 100,00 € 101,52 € konventionell nachhaltig schadstofffrei coffeetable Reasons against sustainable furnitures 80% 76% ...do not trust the information on sustainable furniture. ...sustainable furniture is too expensive. Which of the following aspects are important to you when buying furniture? 1. Design 2. Quality 3. Functionality 4. Price 5. Service 6. Availability 7. Sustainability 8. Individualisa- bility Usual Sustainable Pollutant-free