NowyStyl_Raport CSR_2020-2021_EN

We guide our customers through the process of fitting out a new office from A to Z. We prepare an offer based on a needs analysis and product layout design, manufacture the furniture and then deliver and assemble it, considering the logistical and organisational capacity of the facility. We provide after-sales support for the client’s company, including product training, the ability to quickly order additional equipment and, if necessary, efficient service. When designing our products, our customers are front and centre. Our client's comfort and health are of most importance to us and we consider the products’ environ- mental impact at every stage of the life-cycle. We check the durability and recyclability of rawmaterials used in our solutions. We provide themwith varied functionality since we know that versatile products last longer. The fact that the final product finds its place in an office, clinic, airport, stadium or home office is the result of the work of multiple teams. These include designers, builders, technicians, architects, programmers, acousticians, sales, marketing and many, others. In the product context, we would like to mention two teams in particular. The first one deserves a mention because of its particular influence on product design and development, it is the Product Management Department. This department looks after the portfolio, implements new products and ensures certification in all geographical markets and for all product brands. The department is also tasked with reducing time-to-market and ensuring that new launches are relevant, i.e. they correspond with the customers’ needs and financial capabilities. What makes the Product Management Department unique is its interdisciplinary nature – it overlaps with practically every area of the company’s operations: including production, marketing, sales and customer service. The individual areas of the department’s operations are presented below: Before the product reaches the customer Portfolio Management & Optimisation > portfolio development for individual brands > portfolio optimisation > price positioning > development of product trim concepts > market and competition monitoring Product Development > new product implementation projects – through prototyping to final product preparation for production > development of existing product lines Product Marketing > developing and implementing product promotion strategies Product Training and Consulting > product training > e-learning platform maintenance > support for sales teams during presentations at key customer premises Product Support and Certification > preparation for product certification required in given markets > preparation of necessary environmental documentation for commercial projects > eco-design and circular economy support for implementation teams Product Management Department 30 Table of contents